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Se é Teuto, é de Confiança.

Laboratório Teuto develops digital avatars within its communication strategy

Teutônio and Melina are characters that have already been presented to the public

In our search to continually invest in our personnel, innovation, science, and technology, Laboratório Teuto recently developed digital avatars that will interact with our suppliers, employees, clients, partners, patients, and the general public. Since the final months of 2022, the pharmaceutical company has been presenting the characters on its social networks (www.instagram.com/teutooficial/) and its corporate communication channels (https://www.teuto.com.br/).

“The avatars represent a huge challenge as well as a huge advancement at the same time. The sectors of our company that were responsible for them worked hard to develop all the digital layers of the characters who integrate various aspects of Teuto. We developed these personages who dialougue in an interactive way with our public, both internally and externally”, stated one of the participants of the project and an analyst of Marketing, Kátia Nara.

The first character to be presented was Teutônio, whose name alludes to the name of the company itself. He represents the more than 75 years of the company and its care for the whole Brazilian family through healthcare and science. Teutônio, alongside the more than 3,500 Teuto employees, esteems quality, integrity, and high-performance. Even with our nearly eight decades of experience, innovation is still part of Teutônio’s DNA. In the end, being ahead of our time is one of the driving forces of our company.

Melina was the second character introduced to the public. She collaborates with the successful history of women within the science spectrum. Melina represents the care, well-being, and attention to the details. Having this view helps the company to develop products that reach results that go beyond expectations.

During 2023, Teuto will present the rest of the avatars that have been developed which represent other groups of interest within the company as well as the Brazilian family.

About Teuto:

For more than seven decades in the heart of Brazil, with the most complete pharmaceutical manufacturing park in Latin America and as a complete solution concerning healthcare, Laboratório Teuto is a stand-out within the national and international markets. The company, which is synonymous with quality and confidence, provides more quality of life to its suppliers, employees, clients, partners, patients, and to the general public by means of its excellence within the research, development, production, and commercialization of its products while also being a company that values socio-environmental responsabilities. All of this goes to reaffirm our statement, “If it’s Teuto, it’s trustworthy.”

 

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